At Extract Consultants, we stay at the forefront of product innovation by tracking not only what’s trending in the herbal wellness space, but also what’s emerging in the broader food and beverage world. These insights help shape the future of flavor-enhanced products and guide our B2B partners to stay ahead.
This year, we’re seeing a powerful fusion of flavors and cultural influences—driven by Millennials and Gen Z, the most vocal and active wellness-driven consumers. These groups are shaping the conversation on social media and pushing demand for exciting, wellness-forward, and nostalgia-driven flavor experiences.
Here's what the data tells us:
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Young Adults Lead Consumption: Headset’s Demographics Report notes the Millennial age group is the largest demographic of adult-use botanical consumers, capturing 46.2% of every dollar spent. However, Gen Z is the fastest-growing group of users, which is quickly eating away at the dominant market share of Millennials. Year-over-year, these young adults’ percentage share of total sales has grown by 11.3%. (Flowhub, 2025)
- Wellness-Oriented Consumption Rising: More than half of botanical-forward consumers report using products for stress relief, sleep, or general wellness rather than recreation (BDSA, 2024 Trends Report).
These shifts make it clear: brands that align with evolving tastes and values will lead the pack. That’s why we’ve identified 10 key flavor trends for Summer and Fall 2025—plus product pairings from our own lineup to help you bring these to life.
1. Swicy (Sweet + Spicy) Fusion
Seasonal Popularity: Summer
The "swicy" trend combines sweet and spicy flavors—think hot honey or spicy mango—appealing to adventurous palates. This profile is gaining traction across the edible and vapor cart markets.
- Product Recommendation: Mango Tango Solvent Free Terpene Flavor & Horchata Solvent-Free Terpene Flavor
- Perfect for: Consumers seeking bold, adventurous flavor combinations that balance heat and sweetness.
2. Tropical Fruits with a Twist
Seasonal Popularity: Summer
Classic tropical flavors like mango, pineapple, and guava are being reimagined with citrusy or spicy accents. Perfect for gummies, drinks, and flavored vapor cartridges or infused botanicals.
- Product Recommendation: Strawberry Guava Solvent Free Terpene Flavor
- Perfect for: Consumers drawn to sunny, vibrant profiles with a modern twist.
3. Berry Blends and Exotic Fruits
Seasonal Popularity: Summer
Combinations of berries and fruits like yuzu or lychee offer a balance of comfort and curiosity, favored by consumers seeking fresh, new experiences.
- Product Recommendation: Yuzu Solvent Free Terpene Flavor
- Perfect for: Consumers looking for fruit-forward flavors with a touch of the unexpected.
4. Nostalgic Dessert-Inspired Flavors
Seasonal Popularity: Fall
Nostalgia is powerful—consumers are reaching for flavors that remind them of childhood snacks or seasonal treats. These flavors bring comfort and indulgence..
- Product Recommendation: S'mores Solvent Free Terpene Flavor
- Perfect for: Consumers craving cozy, familiar indulgences with a sensory twist.
5. Floral and Botanical Notes
Seasonal Popularity: Summer
Calming, delicate floral notes like chamomile and honeysuckle are trending in wellness products. These cater to consumers seeking tranquility and balance.
- Product Recommendation: Cannalope Haze Solvent-Free Terpene Flavor
- Perfect for: Wellness-focused consumers interested in subtle, soothing flavor experiences.
6. Global and Nostalgic Flavor Infusions
Seasonal Popularity: Summer & Fall
Internationally and nostalgic-inspired flavors introduce a worldly appeal to adult-use products, drawing in globally curious consumers.
- Product Recommendation: Dr. Terpepper Solvent-Free Terpene Flavor
- Perfect for: Consumers who enjoy unique, story-driven flavor profiles with nostalgic resonance.
7. Savory and Umami Profiles
Seasonal Popularity: Fall
Not everything needs to be sweet—savory profiles introduce complexity and maturity, appealing to more experienced consumers.
- Product Recommendation: Matcha Solvent Free Terpene Flavor
- Perfect for: Sophisticated palates seeking a refined, less conventional flavor experience.
8. Functional and Wellness-Oriented Flavors
Seasonal Popularity: Summer & Fall
Ingredients with perceived health benefits, including ginger, turmeric, and citrus, align adult-use products with current wellness trends, enhancing marketability.
- Product Recommendation: Pineapple Diesel Solvent Free Terpene Flavor
- Perfect for: Consumers focused on function-forward experiences with energetic citrus appeal.
9. Limited-Edition Seasonal Offerings
Seasonal Popularity: Fall
Familiar favorites like pumpkin spice and cinnamon roll spike during autumn. Limited-time drops drive urgency and repeat buys.
- Product Recommendation: Pumpkin Spice Solvent Free Terpene Flavor
- Perfect for: Loyal fans of seasonal flavors and those motivated by limited-time offerings.
10. Hybrid and Fantasy Flavors
Seasonal Popularity: Year-round, with spikes in Fall (Halloween) and Summer (festival season)
Bold, imaginative flavor combos—like “cosmic fruit” or “rainbow blast”—invite fun and creativity in product development.
- Product Recommendation: Pegasus Piss Solvent Free Terpene Flavor
- Perfect for: Consumers looking to escape the ordinary and embrace “out-of-this-world” experiences.
Strategic Recommendations:
- Experiment with these flavor trends to develop unique and compelling botanical-forward product.
- Leverage emotional connections and urgency with seasonal and nostalgic flavor launches.
- Clearly communicate functional ingredients in product marketing.
- Introduce exclusive seasonal flavors to create market buzz and drive quick sales.
- Stay ahead by incorporating these dynamic flavors into your upcoming product lines to engage consumers effectively and set your brand apart in a vibrant, competitive market.
